reubenturnerDesigning for the chicken, not the eggMuch has been said about the evolution of design thinking, by people far smarter than me (I’ll list a load of great sources below).3 min read·Oct 18, 2021----
reubenturnerMore data, less funWonderful are those runs where everything just comes together. You ate right last night, or just woke up in the right mood. The…2 min read·Oct 4, 2021----
reubenturnerWelcome, Big Sis Warrior ShepherdWhy do we let other people tell our stories for us? Why look at the competition for inspiration, or fall back on tired tools tired tools…3 min read·May 14, 2021----
reubenturnerIn praise of the veggie bacon burgerIn 1990 I was supplementing my non-existent student grant behind the grill at Brighton’s legendary burger chain Grubbs. 1990 was also the…2 min read·May 4, 2021----
reubenturnerTwitter: the most accidentally-dystopian rebrand ever?I was a fairly early Twitter user, I think. I can actually remember the sunny afternoon walking down Boundary Row when our head of digital…2 min read·Feb 8, 2021----
reubenturnerBrand as briefBrand projects aren’t mirrors. You don’t point them at organisation and say ‘tell us who we are’. Crystallise, understand, capture.2 min read·Dec 22, 2020----
reubenturnerCan you hear the gears grinding?Is there a growing schism between Services and Systems as ways to effect change?4 min read·Nov 19, 2020--1--1
reubenturnerThe Power of The Power of Positive ThinkingDonald Trump’s a liar, right? Not just an occasional liar, and not just on the big things either. But a serial, day in, day out, barefaced…4 min read·Jul 23, 2020----
reubenturnerBe more BeebBy now you’ll have seen Uncommon Studio’s latest ad for the UK’s broadcasters. Playing simultaneously across the BBC, ITV and Channel 4…2 min read·Jul 10, 2020----
reubenturnerInto the windIt’s a Sunday morning. It’s early, say 8am. Say it’s February. You’re running along Brighton seafront. The sun’s coming up over the cliffs…3 min read·Jun 17, 2020----