Designing for the chicken, not the eggMuch has been said about the evolution of design thinking, by people far smarter than me (I’ll list a load of great sources below).Oct 18, 2021Oct 18, 2021
More data, less funWonderful are those runs where everything just comes together. You ate right last night, or just woke up in the right mood. The…Oct 4, 2021Oct 4, 2021
Welcome, Big Sis Warrior ShepherdWhy do we let other people tell our stories for us? Why look at the competition for inspiration, or fall back on tired tools tired tools…May 14, 2021May 14, 2021
In praise of the veggie bacon burgerIn 1990 I was supplementing my non-existent student grant behind the grill at Brighton’s legendary burger chain Grubbs. 1990 was also the…May 4, 2021May 4, 2021
Twitter: the most accidentally-dystopian rebrand ever?I was a fairly early Twitter user, I think. I can actually remember the sunny afternoon walking down Boundary Row when our head of digital…Feb 8, 2021Feb 8, 2021
Brand as briefBrand projects aren’t mirrors. You don’t point them at organisation and say ‘tell us who we are’. Crystallise, understand, capture.Dec 22, 2020Dec 22, 2020
Can you hear the gears grinding?Is there a growing schism between Services and Systems as ways to effect change?Nov 19, 20201Nov 19, 20201
The Power of The Power of Positive ThinkingDonald Trump’s a liar, right? Not just an occasional liar, and not just on the big things either. But a serial, day in, day out, barefaced…Jul 23, 2020Jul 23, 2020
Be more BeebBy now you’ll have seen Uncommon Studio’s latest ad for the UK’s broadcasters. Playing simultaneously across the BBC, ITV and Channel 4…Jul 10, 2020Jul 10, 2020
Into the windIt’s a Sunday morning. It’s early, say 8am. Say it’s February. You’re running along Brighton seafront. The sun’s coming up over the cliffs…Jun 17, 2020Jun 17, 2020
